Why focus on 30-45 year olds?
Posted July 19th, 2007 by Anonymous
People in the 30-45 age range were selected as a focus for the campaign because of a couple of reasons. People of this age need to receive a special invitation to our church. They are one of the first Canadian generations to grow up largely outside of the church. Many are at a turning point in their lives where they're considering major decisions about career directions, marriage and children, and setting down roots. For many, the decisions to explore spirituality and whether or not to participate in a faith community are among the key questions they're considering.