Who is the intended audience for the Emerging Spirit ads?
Posted July 19th, 2007 by Anonymous
The Emerging Spirit ad campaign is designed to communicate to a generation of primarily 30- to 45-year-olds who have very little or no knowledge of organized religion and the contemporary church. The ads are not intended to reach out to people who are already members and adherents of The United Church of Canada. These ads have been thoroughly tested with people in the age group they are intended for. We are confident the ads will attract the attention of 30- to 45-year-olds who don't go to church, and provoke discussion among them about faith and religion issues.