Visiting Churches
Below is a small gathering of recent blogs and articles from the web about the experiences of church visitors and the work to help the church become more welcoming.
While the some of the opinions expressed aren't necessarily nice (warning!), and some are perhaps not even completley fair, they are valuable first-hand reports on the experiences of those who walk through church doors for the first time.
Church from a Visitor's Perspective
David Zimmerman is writing a nine-part series on Church Marketing Sucks about the experience of attending church from a visitor's perspective.
"I found myself in an unusual position--for the first time in years I was being welcomed into a church rather than welcoming people into church. Unable to shake my church-planting mentality, I was particularly sensitive to the way churches approached visitors. After visiting a few different churches, I started to realize something: many churches have forgotten what it's like to go to a church for the first time." See Part 1 here.
As he drives to church, the Rev. Greg Asimakoupoulos always notices the Sunday crowd gathered at one of his favorite sanctuaries. There are a dozen religious congregations on Mercer Island, but Asimakoupoulos pays special attention to the flock at the cozy haven with the simple green-and-white sign. Even though he leads the Mercer Island Covenant Church, the evangelical pastor and poet knows this other "church" well, since he visits it faithfully. Asimakoupoulos calls it "St. Arbucks." There are six on the island.
The Stranger, a Seattle alternative weekly, sent 31 "strangers" to visit 31 local houses of worship and often their take on the experience. (Warning: Readers may find some of these opinions offensive.)
"We are, rather famously, one of the least churched cities in North America. It seems that most of us have better things to do on a Sunday morning than go to church. Seattleites would rather take a hike. Or nurse a hangover. Or fire up the bong. We're just not that into Him."
"As hard as I try to relate the words and songs to my own life, the connections are always glib and trivial. The sermon is on "Reigning": All I can think of is Shawn Kemp. Passages are read from the book of Colossians: I imagine Colossus from the X-Men. The pastor stresses memorization of Bible passages, and each program includes a card with a verse on one side and the acronym on the other. I can't help but think of the Brain Age game for my Nintendo DS."
The Drew Marshall radio show paid two participants who had little church experience to visit five church services in the Toronto area in June 2007 and "help the church see itself as you see it." The participants appeared on the Drew Marshall show to share their experiences and later blogged about it here.
- AMG's blog
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Comments
Church Marketing Sucks
Of the web links here I found this to be the most potentially useful. Lots of tried promotional techniques, and many examples of marketing gone bad.
The site appears to be a professional marketer's take on church promotion. I was surprised at how many professional resources they referred to. We, through the national church, have put together professional marketing for things like this whole Emerging Spirit campaign but I don't see many congregations having those resources. The other part of this is that much of the site is professional critique (very valuable) aimed at amateur (ouch!). Valid, but I don't know if our efforts would measure up. With some study though...
This is the kind of content I've been hoping to find. Now that I've seen it (I know, there is thing called Google that could have helped me find it long ago...) I'm overwhelmed.
Apparently other people have done this (changed from mainline older church to vibrant young community while maintaining heritage), and from what I have seen not been overly successful.
Do we really think we can succeed where so many others haven't?
Church Marketing
Thanks for your comments Bassic. I don't know if it's really a question of success or failure. Mainline churches simply need to find new ways to reach outside themselves and connect with the communities around them. I believe this to be a call of all churches, it doesn't matter if they are growing, shrinking, older, or younger. Marketing is just one part of that effort in my opinion.
In the coming weeks and months we will be adding local advertising templates to this site for congregations to use. This will include those local ads already found on WonderCafe, as well as a new round of local ads and promotional tools.
For those congregations which are ready to welcome people, I think these downloadable, adaptable local ads will be a helpful resource to have.