The Emerging Spirit Campaign

Emerging Spirit is an initiative of The United Church of Canada focused on establishing and nurturing a relationship between the United Church and Canadians who don't attend church, especially those between the ages of 30 and 45.

Emerging Spirit Mandate

  • Raise awareness and recognition of the values and beliefs of The United Church of Canada among 30-45 year olds

  • Create a willingness among non-church-goers to discover a United Church congregation

  • Renew a sense of positive identity and enthusiasm for mission among United Church congregations

  • Equip United Church congregations for ministry in the new Canadian context.

Currently, Emerging Spirit is working through three major initiatives:

  • A national media campaign. This campaign was launched in November 2006 and uses advertising in three different types of media: magazines, viral video, and the Internet.

  • Congregational training events for welcoming ministry. These including Living the Welcome, Living the Hope, and other leadership development workshops.

  • WonderCafe.ca. An on-line discussion forum which invites the public to explore spiritual topics, moral issues, and "life's big questions," and to learn more about The United Church of Canada.

For additional information about Emerging Spirit, see the FAQ.