Fall 2006

Created by the ad firm, Smith Roberts and Company, the first round of WonderCafe ads was launched in November 2006, along with the website, WonderCafe.ca. The ads were enthusiastically received by the media, including frontpage coverage in The Globe and Mail, and spots on CBC, CTV, and all other major Canadian networks. The launch of the ads was also covered by international networks, such as CNN, BBC, and the Australian Broadcasting Company.