Emerging Spirit @ The United Church of Canada Emerging Spirit @ The United Church of Canada

 In "The Fence-sitters: How real is the hope?" (Observer, Nov. 2009), author Richard Wright questions the role of research numbers in church growth efforts, including The United Church of Canada's Emerging Spirit initiative. Since data formed part of the Emerging Spirit research we had to make some decisions about their use and authority.

Wright raises the question of whether the 77% identified by Environics as "Potentials" is a valid statistic. We believe it is. In addition to Bibby, a 2006 Ipsos-Reid survey collaborates what many church leaders know - a significant interest in spiritually and faith exists "out there."  The Potentials identified in the Environics quantitative research are just that-those with a potential interest in a church with the attributes of The United Church of Canada. There was never any guarantee that these people would become members of the United Church according to the definition of the last century.